The National Main Street Four Point Approach

The McMinnville Downtown Association follows the National Main Street’s guidelines called the Four Point Approach®. These four points provide a unique preservation-based economic development tool that is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride.

The four points of the Main Street approach are Design, Organization, Promotion and Economic Vitality. Each of these points have their own individual committee which provide the foundation for the MDA to build on. Review each individual committee to learn more about their mission and what they do. All our committees work together to fulfill the mission of the McMinnville Downtown Association.Click on each individual committee to learn more about their mission and what they do.

Naked Winery  and  Oregon Stationer s with container garden provided by  The McMinnville Garden Club . Photo by C. Hillestad. 

Naked Winery and Oregon Stationers with container garden provided by The McMinnville Garden Club. Photo by C. Hillestad. 


Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors while preserving a place's historic character.  We encourage this by focusing on physical improvements such as streetscape, banners, signage, street furniture, ornamental decoration as well as tending to buildings and facades.  Other areas the design committee focuses on are planning & zoning, parking & transportation, and historic preservation. 

Design Committee:

Chair:  Rob Stephenson

Rebecca Quandt, Steve Rupp, Jenny Berg, Derek Goad, Patty Schoenthal Sorensen, Rose Marie Caughran. 


Art by  Mac Sign Painting , Design by  Glint Creative .


Promotion takes many forms, but the goal is to create a positive image that will renew community pride and tell your Main Street story to the surrounding region.


Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district.


Leslie downtown pic.jpg

4. Economic Vitality

Strengthening the existing economic base of the downtown district while diversifying it. We accomplish this by evaluating how to retain and expand successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support.